Building Great AI Products

In today’s fascinating discussion with Raiza Martin, former Google Product Manager for NotebookLM and now CEO of Huxe, we dive into the art of building great AI products. Raiza shares how NotebookLM began as a 20% side project at Google Labs—focused on creating real products rather than demos—and how its podcast feature became a breakout success after years of quiet development. She explains why she left Google at the peak of success to pursue the “fun stuff” of product building, founding Huxe to deliver truly personalized content through daily briefings, live radio, and on-demand podcasts. Along the way, she reveals lessons on iteration, the importance of starting with tangible products, and how talking to both super-users and drop-offs uncovers the real promise of an app.